CARHARTT WIP FALL/WINTER 2024 BY FINNEGAN TRAVERS
Photographed by Finnegan Travers, Carhartt WIP’s second delivery of F/W24 is set against a South London backdrop, featuring a selection of new season additions and core classics.
Deep fall palettes and a new overdyed camouflage motif are standout elements, appearing across a selection of both familiar and new silhouettes. As such, the garments in the second delivery present an enduring quality, in their resilient construction and roots in functionality. They are items that continue to anchor each collection, while simultaneously transcending the seasons.
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.